Your website costings can be complicated. There are a lot of different choices and many companies operate differently. From standard one-off prices to website hosting fees and website management or further updates to the website, there’s a lot to consider.

We wanted to take some time to explain our fees and the reason we decided to structure the website as a pay-monthly service.

Websites come with mandatory fees on a monthly or yearly basis.

There is no escaping long-term fees for websites, for many reasons.

Primarily; website designers and website host providers have on-going external costs to cover when it comes to your website.

These include:

• Domain name registration & renewal
• Website hosting
• Email server
• SSL security certificates (padlock on your website to provide a secure network)

You will also have to consider:

• Website design fees
• Website management
• Website updates

Many companies choose to charge per page, offering 3-page, 5-page, 7-page or 10-page setups – and charging a different amount depending on your pages.

They may then want to charge monthly (or yearly) for your hosting, with some designers offering in-house hosting, while others may refer you to external services to pay for your hosting separately.

It all depends on the setup of the business.

 

Prospect27 operate as a website-as-a-service

We don’t only design your website.

We take responsibility for all the above, including:

• Website design (unlimited pages)
• Website hosting (secure SSL certificate)
• Domain name registration  (and yearly renewal)
• Emails (unlimited email addresses)
• Website updates (on a monthly basis)

We offer an inclusive-price of £30 per month for all of the above.

We don’t charge on a per-page basis.

Allowing us to create a comprehensive website, without the limitations of extra charges.

We have our in-house hosting service.

One of the most reliable in the UK.

We provide email addresses.

Which can be connected to your mobile phone for easy-access.

 

We believe once the website is created, the management is next crucial step

Continuing to improve on your online brand.

It is one of the most effective methods to succeed with your website.

That’s why, we decided that we would offer a pay-monthly service.

No up-front costs (for a limited time).

And a monthly fee of £30.

Covering your domain name, website hosting and emal address.

And the website management on a monthly basis.

The management of your website includes:

• Content updates (blog taken from Facebook posts and material supplied by customer)
• Portfolio updates (photograph galleries and descriptions of new work added to website)
• Layout updates (continual improvements based on customer engagement)

What want you to be assured that you have a website that works for you long-term.

You may be thinking…

Why pay for your website on a monthly basis?

 

Accountability

Paying on a monthly or yearly basis?

It puts the power in your hands.

Not that I’m saying you should use the monthly or yearly payment as a weapon.

I’m encouraging a standard agreement.

An agreement between you and your website designer, on what they can assist you with long-term.

Consider the opposite.

When you pay an up-front fee, you’re giving the designer a loaded gun.

Today you pay £1000 for your website.

What happens when you don’t update it for six months?

Security breaches, out-of-date plugins, out-of-date content…

When you pay monthly?

You’ll never have those issues.

Your website designer will put your needs before new customers.

 

New Content

It is crucial that you update your business on a regular basis.

A website without adding new content is like a Facebook page without any new posts.

It may provide some use, but it’s not going to do much.

By updating your website with regular content, you:

• Raise the authority and inspire trust in your business
• Improve rankings with search engines such as Google, Bing
• Retain customers by providing engaging content
• Tells potential customers know you are ready to service their needs

There’s a lot of new content we add to our customer websites on a monthly basis.

Your latest work, news about the business, new pages/content to reflect the change in your service and growth of your business.

And without the updates?

Their websites would not be half as useful.

Paying for a service that includes updates to your website?

It takes all of the stress away from you…

Allowing you to spend your time running your business…

Not managing and adding content to a website.

 

Reliable Web Hosting

Website hosting?

It is a requirement for your website.

You need to pay monthly or yearly for your domain/web hosting.

You don’t know the financial circumstances of the agency you are working with.

If they are not charging you monthly or yearly for your website hosting, that means that are incurring fees for your website long-term that they are not charging you for.

If this is not the case with your website agency, you are in a dangerous position.

You cannot guarantee the website hosting will be paid in the future.

Paying monthly?

This ensures your website hosting fees are covered.

Reliable website hosting is the most important reason to pay monthly.

 

Technical Support

Where do you turn when you need support with your website, emails, hosting?

Common problems include:

• Website unresponsive
• Call Us button stopped working
• Links don’t work
• Emails not working

Paying monthly for your website will include the support you need, avoiding any of these issues in the future.

It all comes down to your priorities of your website designer.

You want their priority to be you, not their next customer.

You ensure they prioritise your website by paying them monthly.

 

Access to Expertise

Your website is only the start.

What happens when you need assistance with your advertising?

What happens when you get a cold-call from an agency trying to sell you an overpriced marketing package?

You need someone to turn, that you can trust.

To ask those crucial questions, regarding your online marketing.

There are many things you could need assistance with:

• Pay-per-click advertising
• Search engine optimisation
• Content marketing
• Website improvements
• Social media advertising

Even if your current website agency doesn’t offer those services, they still have some experience in the market and advise on best practices.

Building a long-term relationship with your website designer allows you to gain further insight into your online marketing efforts.

 

Website Designer Invested in Your Success

If you generate business through our website…

Your website designer wins.

Why?

You continue to pay him.

Satisfied with your website?

Great!

I can eat!

Consider the alternative, yet again.

You pay us £500 today.

We develop you a website.

6 months time… it is not working out.

There is no incentive for your agency to retain you as a customer at this point, you are not their focus.

This is about customer retention.

The best thing for you?

The chances are.

It is to pay for a website-as-a-service on a monthly or yearly basis.

The website designer’s focus?

It’s on you.

Not selling and developing new websites.

Your website designer should be invested in the success of your business.

Paying on a monthly basis almost guarantees that your designer will focus on retaining you as a customer.

And that guarantees the work they do is in your best interests – and keep them invested in the success of  your business for the long-term.