Your content questions answered, with our content writing process explained.
What content do I need on my website?
We recommend the following information for your website:
- List of services offered
- List of areas covered
- Photographs & details of work (can be taken from social media)
- Business address
- Any certifications or information you want to display for your customers
How important is content on my website?
Content is the one thing that will differentiate your business from your competition.
For WordPress websites, this may be under ‘case studies’, ‘services’, ‘posts’, ‘pages.’
We recommend having separate post types to allow your business to develop content in separate areas of the website.
Your website may have:
- Service Pages
- Portfolio of Work / Case Studies
- Blog (News, Team Updates)
- Areas Pages
All of this allows you to control how your business is portrayed.
You can continue to develop on your content over time.
How can I develop content for my website?
Most companies have content across their digital presence.
We will take any photographs of the work you have done for customers, testimonials and other details you want to display.
We can take a lot of information (and imagery) from your social media posts.
What are the best practices for content for my website?
You should always consider your business aims.
The work you completed four years ago may not be relevant to the focus of your business right now.
What types of content can I share on my website?
The content you should will depend on your target audience.
- Case Studies of Work
- F.A.Q
- Company News
- How-To Guides
- Marketing Brochures/Material
You should always consider the question…
“What does my customer need (or want) to know before they make a purchase?
Can Prospect27 assist in writing content?
We write the entire content for our customers.
Our consultation phase allows us to collect some basic information, that we use to develop your site structure.
We write all initial content, which is then reviewed by our customer.
We will also update your website every month, with all latest work and content (taken from social media and consultation).
Prospect27’s Guide to Getting Started
Are you looking to take your business online?
Our Guide to Getting Started looks to answer all your questions in short bite-sized articles.
Customer Resources
Pay Monthly Websites
Engage your customers with our managed website service.
“Karl made my website exactly how I wanted it but better, he’s very knowledgeable and delivers every time.
I would highly recommend him to anyone looking for a new website. Fantastic service.”
Ashton Rees
Ashton’ Specialized Coatings