Should your website have a Covid-19 statement? What should you say to your customers, and what is the best way to ensure people know you are still in business?

This year has been uncertain.

Keeping your customers updated could be the difference between sales and no sales.

From local builders, electricians and salons, to online stores..

The difference between the ones who are succeeding and the ones who aren’t?

Their approach to the current climate.

For some it has been more difficult that others for a many reasons, we agree.

But those who have continued to engage with customers through their website and social media channels?

They have maintained relationships and continue to establish business as we head towards the ‘new normal.’

And the first step?

Developing a Covid-19 statement that clarifies your responsibilities.

What does having a Covid-19 statement say about your business?

Disclosing your responsibility during a time of a pandemic shows that you are a reputable, established business.

You are engaged in your customer’s journey.

Depending on your business, you may have a various things to think about when updating your company.

Customer & Public Responsibility

Does your service require face-to-face contact with customers?

Many of us must meet customers (or work in customer’s homes) to provide our service.

What is your responsibility to customers?

What is your responsibility to the public?

How are other people in your business (employees, stakeholders) affected?

Do you have personal protection equipment?

Ae you adhering to social distancing?

Can you do more of the consultation phase over Zoom or via the phone?

Displaying aCovid19 update, shows you are taking responsibility for your customer’s needs during these times.

Postage/Packaging/Delivery

Are you an E-Commerce website?

It sounds simple.

You need a COVID-19 statement.

Let customers know, there might be delays.

Our E-Commerce customer put a notice stating ‘Postage will be delayed, sent out once every Friday.” and updated his audience on the timescales during the pandemic.

Premises Closure (And Opening)

Do you run from a store, or premises?

Let people know when you are available, and what precautions they must take.

An example is the Dance Studio we work with, who have posted updated timetables and schedules through this pandemic.

If your business runs from a physical location, it is always best to keep customers updated.

Some examples of this with our customers in salons and restaurants, who have had to update their customer-base on a regular basis regarding the status of their store.

Let Them Know… You’re Available.

In this time of uncertainty…

Who knows?

Update your website.

Post on your social.

Stay focused on your marketing.

Stay well.

Things will continue to get better.

For any customers, please get in touch.

Have a website with Prospect27?

We stay engaged with all of our customers.

But there may have been recent developments, as times continue to change.